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About The BID

Cultivating a dynamic community in DTLA. 


South Park is evolving into the Social District, embracing a bold new identity while keeping the same community spirit and mission alive. Expect bigger dreams and more vibrant experiences as this local epicenter evolves into a dynamic space where culture and connections thrive.

SPBID proudly stewards a vibrant 52-block district in the heart of the Sports & Entertainment hub, encompassing iconic destinations like Crypto.com Arena, L.A. LIVE, and the Convention Center. Clean and Safety Ambassadors, known for their signature green uniforms, are out daily ensuring a welcoming and safe environment.

Guided by a Board of local stakeholders, we go beyond basic operations—actively enhancing community life through street upkeep, security, and strong partnerships. Together, we're driving The Social District's future forward, collaborating closely with city agencies to bring our bold vision to life.

The Team

Nolan A. Marshall III
President and CEO
Safiya Valverde
Marketing & Events Manager
Victor Gonzalez
Director of Operations
Rich Sarian
Vice President, Strategic Initiatives
Stephanie Banuelos
Admin & Logistics Coordinator
Tony Villalobos
Operations Supervisor